IN STORE PROMOTION
Barbera

Moro and Tarocco blood oranges

IN STORE PROMOTION – Barbera

Moro and Tarocco blood oranges

CUSTOMER

Barbera

LOCATION - EVENT

10 Cactus Stores

DEVICE

2 multilingual facilitators per point of sale

CUSTOMER OBJECTIVE(S)

Boosting and enhancing sales of Moro and Tarocco blood oranges

Description

As part of a promotional campaign in a shopping mall, CD PUB supported its client Barbera during a sales promotion deployed in more than 10 Cactus stores in Luxembourg. This promotional activation, conducted on January 16 and 17, aimed to increase the visibility of Moro and Tarocco blood oranges, while boosting sales through an experiential and human approach.

Specializing in in-store promotional activities, CD PUB handled all operational aspects, from logistical preparation to on-the-ground execution: recruitment and coordination of 18 sales promoters, setup of promotional areas in stores, product display, tastings of freshly squeezed orange juice in front of customers, and personalized sales support. The continuous presence of our teams captured consumers’ attention, fostered direct interaction, and highlighted the exceptional taste and freshness of Barbera products.

Thanks to dynamic promotion, a well-crafted sales pitch, and strategic placement in large retail outlets, this in-store promotional campaign generated high foot traffic, a significant increase in sales, and several stockouts, confirming the effectiveness of the strategy. This operation perfectly illustrates CD PUB’s expertise in operational marketing, multi-site promotional activities, and highlighting food products in shopping malls, delivering concrete and measurable results for its clients.

Each promotional event relies on a carefully planned and strategic presentation of the product to naturally attract customers’ attention. The stand layout, brand visibility, and clarity of the offer all contribute to the effectiveness of the sales promotion.

At the heart of this promotional event, the CD PUB teams created a moment of direct interaction with consumers, encouraging product discovery and dialogue. The tasting helped to overcome barriers to purchase, highlight the quality of the blood oranges, and strengthen trust in the brand.

The experience offered is based on showcasing the product in its most authentic form, highlighting its freshness and origin. This sensory approach allows the brand’s expertise to be emphasized and creates a strong emotional connection with the consumer.

BOOST YOUR PRODUCT SALES!