IN STORE PROMOTION
SHAK-R

Shake, Pour, Serve

IN STORE PROMOTION – SHAK-R

Shake, Pour, Serve

CUSTOMER

SHAK-R

LOCATION - EVENT

Drinx Foetz
Drinx Rodange
Drinx Steinfort
Drinx Bettembourg

DEVICE

4 hosts
Tasting booth
Personalized branded merchandise

CUSTOMER OBJECTIVE(S)

Introducing SHAK.R to Luxembourg and promoting its innovative concept of ready-to-drink cocktails.

Description

To support the launch and development of its reputation in Luxembourg, SHAK. R organized a tasting tour in 4 Shop Drinx stores. Consumers had the opportunity to discover 4 recipes for premium ready-to-drink cocktails, right at the point of sale.

Thanks to a colorful and attractive stand, brand-themed goodies, and the support of our event leaders, this activation made it possible to discover the SHAK universe. R, to explain his innovative concept and to promote the product trial among cocktail lovers.

This proximity approach helped generate interest for the brand while encouraging sales through the tasting experience.

Thanks to its modern and colorful visual identity, the SHAK.R stand immediately captured the attention of in-store visitors. This dynamic display created a strong point of attraction and encouraged consumers to discover a concept that was still relatively unknown in Luxembourg.

The tasting allowed visitors to discover the different products in the SHAK.R range under real consumption conditions. This approach encouraged discussion about the flavors, the brand concept and its specific characteristics, while creating a first product experience for an audience still relatively unfamiliar with the SHAK.R universe in Luxembourg.

An effective local campaign that introduced a new brand, created a direct link with consumers, and generated sales through product experience. The promotional items distributed also helped extend brand visibility beyond the event itself.

Boost your product sales!