In a sector as demanding as Field Marketing , performance cannot be improvised. Sales promotion, merchandising, sales force, street marketing, hosts and hostesses: every field mission relies first and foremost on the quality of the teams , their attitude, their preparation and their ability to represent a brand professionally.
It was from this observation that the CD PUB Academy was born , a training center designed to structure, professionalize, and sustainably develop field teams. A new step for CD PUB, driven by a clear ambition: to raise the quality standards of Field Marketing .
Why create a training academy dedicated to field marketing?
The best training academies have one thing in common: they don’t just transmit knowledge. They support , structure , and develop skills over time.
In Field Marketing, the stakes are even higher:
- teams that are often mobile and constantly renewed
- short but high-impact missions
- Brands that are demanding in terms of their image and results
- a field that leaves no room for improvisation.
The CD PUB Academy was designed to address these realities precisely. It relies on a practical, operational, and results-oriented pedagogy , far removed from theoretical training disconnected from the field.
Baya’s key role in launching the CD PUB Academy
Baya ‘s arrival at CD PUB marks a significant turning point. Passionate about management, recruitment and training, she now leads a central area: skills development and the quality of field teams .
Its role is cross-cutting:
- structure recruitment,
- to support teams throughout their journey,
- organize internal and external training courses
- ensure rigorous monitoring and high-quality reporting.
The CD PUB Academy is directly aligned with this vision: better training for sustainable performance , with teams that are monitored, supervised and valued.
An Academy designed for the field, by the field
The main training pillars of the CD PUB Academy
1. The fundamentals of Field Marketing
Understanding the challenges of a field operation, the role of each stakeholder, the expectations of brands and retailers, and the real impact of an event or device at the point of sale.
2. Professional posture & brand image
Knowing how to represent a brand with credibility:
• posture, attitude and speech,
• customer relations and behavior at the point of sale,
• management of delicate and unforeseen situations.
A key focus for sales promoters, sales teams, but also hosts and hostesses.
3. Sales Techniques & Sales Promotion
Modules dedicated to field sales techniques:
• effective argumentation,
• engaging product demonstration,
• objection management,
• converting contact into opportunity.
All adapted to the constraints of retail, event entertainment or street marketing.
4. Product knowledge & storytelling
Because a good speech starts with a perfect mastery of the product:
• customer benefits,
• competitive differentiation,
• clear, fluid and impactful speech.
Teams learn to tell a brand’s story, not just recite a sales pitch.
5. Role-playing & coaching in real conditions
The CD PUB Academy places a strong emphasis on practice:
• field simulations,
• real-life situations,
• group and individual debriefings.
These sessions allow for correction, adjustment, and strengthening of team confidence.
6. Reporting and performance monitoring
Also train on what makes the difference on the customer side:
• bringing back the right information,
• structuring a clear and usable report,
• analyzing the results to improve future actions.
Useful reporting is a performance lever, not an administrative burden.
Let’s take a simple and common example: ” a promotional event in a supermarket for a highly competitive product. Without preparation, the presenter recites a standard sales pitch. With the CD PUB Academy, they learn to adapt their speech, capture attention in seconds, address objections, and transform a simple contact into a qualified exchange. “
Customized training programs, tailored to the specific challenges of each client
The CD PUB Academy does not offer standardized courses.
Each program is designed to address specific challenges :
- signs,
- product categories,
- brands,
- commercial or image objectives.
This tailored approach ensures consistency on the ground , better appropriation of content and a real impact on performance.
What the CD PUB Academy changes in concrete terms
For customers :
- better prepared and more cohesive teams,
- improved execution at each point of sale,
- higher quality animations,
- visible and measurable results.
For field talent :
- a structuring framework,
- continuous skills development
- an appreciation of know-how,
- real prospects for development.
A new step for CD PUB
With the CD PUB Academy, the company affirms its vision: to place people, training and operational requirements at the heart of field performance .
This project is part of a long-term approach, driven by the arrival of Baya and by a clear desire: to offer our clients increasingly high-quality, professional and controlled services .