IN STORE PROMOTION
Leibniz

New products, discoveries and tastings.

IN STORE PROMOTION –
Leibniz

New products, discoveries and tastings.

CUSTOMER

Bahlsen – Leibniz

LOCATION - EVENT

9 Cactus stores in Luxembourg

DEVICE

9 staff members
Tasting booths
Highlighting new products
Promotional offers

CUSTOMER OBJECTIVE(S)

Introduce new Leibniz products, develop brand awareness and generate sales through product experience.

Description

As part of a sales promotion campaign in Luxembourg, Bahlsen organised several tasting events for its brand Leibniz in more than 9 Cactus stores. The goal was to discover what’s new in the range , while increasing the brand’s visibility directly at the point of sale.

To support this operation, more than 9 facilitators were mobilized in the field to present the products, introduce the different recipes , and interact with consumers. This proximity allowed us to create a real moment of discovery and strengthen trust in the brand.

Thanks to the tastings, visitors were able to test the products before they were purchased, thus promoting engagement and highlighting in-store promotions. This activation allowed Leibniz to develop its reputation, generate numerous interactions, and encourage sales through product experience.

Tasting allows consumers to directly experience the flavors and quality of new Leibniz products. By offering samples before purchase, the brand creates a tangible experience that fosters engagement and facilitates the buying decision.

Thanks to a branded booth and the presence of our brand ambassadors, the event naturally attracts visitors. This close proximity fosters interaction, allows us to showcase new products, and strengthens consumer interest in the Leibniz range.

Highlighting products and promotions on the shelves significantly enhances brand visibility within the store. This on-the-ground presence effectively guides shoppers throughout their purchasing journey and boosts sales of featured items.

Boost your product sales!