A big building site to come in the retail chains ! Indeed, since the beginning of the health crisis it was necessary to prepare for the most urgent, the brands and suppliers have therefore focused on supplying the 20/80. Result ? Today a big mess…

Today, simply offering your products is no longer enough. And your sales pitches are not convincing enough. You have to attract customers in other ways … Merchandising helps you in that sense. But what exactly is merchandising? To optimize your shelf performance , it is…

Commercial animation consists in promoting a product , a brand, a service at points of sale (mass distribution, specialized stores or department stores) or even fairs or shows in order to make oneself known – but above all to trigger an act of purchase from potential customers. This Brand Activation operation can take different forms:…