Supplementary sales force : a post-containment solution for supermarket chains and brands
A big building site to come in the retail chains ! Indeed, since the beginning of the health crisis it was necessary to prepare for the most urgent, the brands and suppliers have therefore focused on supplying the 20/80. Result ? Today a big mess…
Increase your sales through merchandising
Today, simply offering your products is no longer enough. And your sales pitches are not convincing enough. You have to attract customers in other ways … Merchandising helps you in that sense. But what exactly is merchandising? To optimize your shelf performance , it is…
8 tips for successful sales promotion
Commercial animation consists in promoting a product , a brand, a service at points of sale (mass distribution, specialized stores or department stores) or even fairs or shows in order to make oneself known – but above all to trigger an act of purchase from potential customers. This Brand Activation operation can take different forms:…
A family story
The CD Pub adventure has already been around for 19 years… It all started with Carmen Torres. Carmen was a fabric artist: a dressmaker by trade, she had the opportunity, some twenty years ago, to become a sales manager for an agency in the Grand Duchy. And…