8 tips for successful sales promotion
Commercial animation consists in promoting a product , a brand, a service at points of sale (mass distribution, specialized stores or department stores) or even fairs or shows in order to make oneself known – but above all to trigger an act of purchase from potential customers. This Brand Activation operation can take different forms:…
A family story
The CD Pub adventure has already been around for 19 years… It all started with Carmen Torres. Carmen was a fabric artist: a dressmaker by trade, she had the opportunity, some twenty years ago, to become a sales manager for an agency in the Grand Duchy. And…