Gamification , or gamification in French, is an approach that uses game elements in traditionally non-gaming contexts, with the goal of boosting user motivation and engagement . This strategy, which has its roots in the gaming world, has found its way into various fields such as events, mass distribution, marketing, retail,…

Yes yes, you read that right… A 30×50 cm digital (and/or touch) screen attached to a backpack to be carried anywhere. It fulfills all the conditions of a “Street Marketing” support and much more! We will see in this article why and how the digital backpack also called “Backpack” is great for local communication and…

In supermarkets, merchandising is often a seasonal activity: end of year celebrations, back to school, Easter, sales, promotional actions, Black Friday… Problem ? How to set up qualified personnel for specific operations while controlling its budget and its time? The solution ? 👉 OUTSOURCING! The challenges…

Since the lifting of containment measures following the pandemic, the hospitality professions have an even more important role to play than before. Indeed, after months of isolation and limited human contact, employees in telework or participants in an event appreciate being welcomed with a warm smile, being oriented or even…

The end-of-year holiday period is a pivotal period for brands and distributors because it generates a lot of in-store traffic over a short period of time. So don’t miss it! And above all, don’t go about it at the last minute…because successful sales promotion requires a certain amount of…

Street marketing or street marketing , includes all promotional actions that use the street (or public places) as the main space. It is a local communication aiming to surprise the target audience with original actions and create a buzz … Very effective and inexpensive , street marketing is a great way for companies to make themselves…

The hostess is essential for your brand image ! Indeed, it is the first contact person for your customers, collaborators or visitors of the day. It will reflect your event and contribute to its success. And the opportunities are many and varied! Fairs, exhibitions, exhibitions, openings, corporate events, conventions, seminars,…

Activating a brand means making it known to the general public, increasing its notoriety and provoking a commitment on the part of the shopper , that is to say triggering an act of purchase . To trigger this act of purchase, several actions can be initiated with the aim of giving the consumer a…

The first impression conveyed by reception staff at a professional event represents the brand image of the company . Many have understood this well, considering that a receptionist is a real “showcase” for the company. This is part of a commercial and communication strategy , in particular to generate interest and…

Frustrated by a Christmas 2020 marked by the containment and the closure of non-essential businesses in November; consumers, brands and distributors are keen to reverse the trend for Christmas 2021 ! Indeed, the holiday season usually generates a lot of in-store traffic, in particular thanks to the shopping experience…

Organizing your professional event is not easy and it takes time! There will always be unforeseen and contingencies, however you can limit surprises by going through specialized service providers. Once you have determined the purpose, the format of the event, its budget, the place, the date……

Often neglected or even ignored, the telephone follow-up is nevertheless the ideal solution to make profitable your marketing and commercial operations (corporate events, promotional offers, VIP sales …) The telephone follow-up is a way to optimize your customer relationship in order to develop the sales of your products…