The first impression conveyed by reception staff at a professional event represents the brand image of the company . Many have understood this well, considering that a receptionist is a real “showcase” for the company. This is part of a commercial and communication strategy , in particular to generate interest and…

Frustrated by a Christmas 2020 marked by the containment and the closure of non-essential businesses in November; consumers, brands and distributors are keen to reverse the trend for Christmas 2021 ! Indeed, the holiday season usually generates a lot of in-store traffic, in particular thanks to the shopping experience…

Organizing your professional event is not easy and it takes time! There will always be unforeseen and contingencies, however you can limit surprises by going through specialized service providers. Once you have determined the purpose, the format of the event, its budget, the place, the date……

Often neglected or even ignored, the telephone follow-up is nevertheless the ideal solution to make profitable your marketing and commercial operations (corporate events, promotional offers, VIP sales …) The telephone follow-up is a way to optimize your customer relationship in order to develop the sales of your products…

Launched in May 2013, “ day by day ” is today the first 100% bulk grocery network for daily shopping from more than 750 products in quantity on demand and without unnecessary packaging . Historically “day by day”, these are city center shops dedicated to bulk and operated under franchise, and for 2 years the…

CD PUB was founded 19 years ago! It all started in October 2002 with Carmen Torres who decided to embark on the entrepreneurial adventure by opening her own commercial animation agency, supported by her husband Dominique. Carmen’s field expertise and Dominique’s strategic vision have made CD…

The leading seller of mobile phones and smartphones , thanks in particular to the popularity of its Samsung Galaxy7 models and also the leading seller of tablets8 in Europe, the Samsung company calls on the CD PUB sales force to monitor its in-store range. on…

The beautiful days are back, the terraces of cafes and restaurants welcome the public once again … it is pleasant to stroll in the pedestrian streets of Luxembourg-city! And why not take advantage of this excitement to make yourself VISIBLE  ? And add value to your BRAND IMAGE ? “LE…

A major player in Luxembourg for 19 years with its Field Marketing activity, CD PUB has been able to build up over the years a network of customers and partners within the Mass Distribution and Retail Trade and therefore allowed us to better understand the expectations…

The product demonstration consists in making a product or one of its characteristics known to the consumer, in real conditions of use or in situations. In-store, the conditions are favorable for the facilitator, because he can dramatize his demonstration to ensure that the customer has a real shopping experience . This method also has the advantage of…